BENTONVILLE

Bentonville, AR

VISIONING, NARRATIVE AND STRATEGY

We were tasked with creating the vision and strategy to guide the development of Bentonville on its path to becoming a world class destination. With the goal of creating a community with a clear sense of place, we focussed on the message that this is the mountain biking capital of the world. Since then the U S Mountain Biking Team relocated its HQ to the town. Of course, it helps that the community is building a mile and a half of trails per month in the region! Starting with geographic, cultural, and lifestyle studies and analysis, we were able to inform our design concepts, guidelines, tenant mix, to align with many other project areas in the program overall. The result was authentic community building with an adaptable stance in mind as the foundation for future growth.