NYLON MAGAZINE

Multiple Event Locations

BRANDING AND POP UP EVENT ACTIVATIONS

Hyundai sponsored Centerstage as a part of their emerging artist support program. Guests could listen to a track and vote for it by stepping on a floor pad to show it on a massive screen as a waveform. The scale of the screens was pivotal to the experience. We wanted users to feel immersed in the technology so that the undulating abstract forms that moved on the LED backdrops seemingly transported those in front of it into the songs themselves.